{"id":898,"date":"2026-11-04T00:35:03","date_gmt":"2026-11-03T21:35:03","guid":{"rendered":"https:\/\/dorahealth.com\/tr\/?page_id=898"},"modified":"2026-11-05T01:31:30","modified_gmt":"2026-11-04T22:31:30","slug":"marka-iletisim-ve-sosyal-medya","status":"publish","type":"page","link":"https:\/\/dorahealth.com\/tr\/marka-iletisim-ve-sosyal-medya\/","title":{"rendered":"Marka \u0130leti\u015fim ve Sosyal Medya"},"content":{"rendered":"<div id=\"cs-content\" class=\"cs-content\"><div class=\"x-section e898-e1 moy-0\"><div class=\"x-row x-container max width e898-e2 moy-1 moy-2\"><div class=\"x-row-inner\"><div class=\"x-col e898-e3 moy-3\"><style>\n.dhi{--dh-accent:#36578c;--dh-accent-soft:#e8edf5;--dh-ink:#14181f;--dh-muted:#5b6472;--dh-bg:#faf7f6;--dh-yellow:#829dc9;--dh-yellow-soft:#e4eaf6;--dh-yellow-ink:#3f5a8f;font-family:inherit;color:var(--dh-ink);background:var(--dh-bg);padding:64px 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h2{font-size:19px}\n}\n\n\/* DOKUNMAT\u0130K C\u0130HAZLARDA HOVER EFEKTLER\u0130 KAPALI *\/\n@media (hover:none){\n  .dhi-btn:hover{transform:none}\n  .dhi-row:hover{padding-left:0}\n  .dhi-row:hover .dhi-no{color:var(--dh-accent-soft);-webkit-text-stroke-color:var(--dh-accent)}\n  .dhi-stack:hover .dhi-post:nth-child(1){transform:rotate(-6deg)}\n  .dhi-stack:hover .dhi-post:nth-child(3){transform:rotate(7deg)}\n}\n@media (prefers-reduced-motion:reduce){.dhi-btn,.dhi-post,.dhi-row{transition:none}.dhi-stack:hover .dhi-post:nth-child(n){transform:none}}\n<\/style>\n\n<div class=\"dhi\">\n  <div class=\"dhi-inner\">\n\n    <!-- HERO -->\n    <section class=\"dhi-hero\">\n      <div>\n        <span class=\"dhi-eyebrow\">Marka \u0130leti\u015fimi ve Sosyal Medya<\/span>\n        <h2>Tutarl\u0131 bir dil, <em>tan\u0131nan bir marka.<\/em><\/h2>\n        <p class=\"dhi-lead\">\u0130leti\u015fim stratejisi, i\u00e7erik ve kampanya y\u00f6netimi. Hedef kitleyi tan\u0131yan, her mecrada tutarl\u0131 bir marka diliyle \u00e7al\u0131\u015f\u0131yoruz.<\/p>\n        <div class=\"dhi-btns\">\n          <a class=\"dhi-btn dhi-btn-dark\" href=\"https:\/\/dorahealth.com\/tr\/bize-ulasin\/\">G\u00f6r\u00fc\u015fme planlayal\u0131m<\/a>\n          <a class=\"dhi-btn dhi-btn-light\" href=\"#nasil\">Nas\u0131l \u00e7al\u0131\u015f\u0131yoruz?<\/a>\n        <\/div>\n      <\/div>\n\n      <div class=\"dhi-stack\" aria-hidden=\"true\">\n        <div class=\"dhi-post\">\n          <div class=\"dhi-pt\"><span class=\"dhi-av\"><\/span><div><i><\/i><i><\/i><\/div><\/div>\n          <div class=\"dhi-media dhi-m1\"><\/div>\n          <div class=\"dhi-chips\"><span class=\"dhi-chip\">Kampanya<\/span><span class=\"dhi-chip y\">G\u00f6rsel<\/span><\/div>\n        <\/div>\n        <div class=\"dhi-post\">\n          <div class=\"dhi-pt\"><span class=\"dhi-av\" style=\"background:#829dc9\"><\/span><div><i><\/i><i><\/i><\/div><\/div>\n          <div class=\"dhi-media dhi-m2\"><i><\/i><i><\/i><i><\/i><\/div>\n          <div class=\"dhi-chips\"><span class=\"dhi-chip\">G\u00f6nderi<\/span><span class=\"dhi-chip y\">Metin<\/span><\/div>\n        <\/div>\n        <div class=\"dhi-post\">\n          <div class=\"dhi-pt\"><span class=\"dhi-av\" style=\"background:#2a4570\"><\/span><div><i><\/i><i><\/i><\/div><\/div>\n          <div class=\"dhi-media dhi-m3\"><i><\/i><i><\/i><\/div>\n          <div class=\"dhi-chips\"><span class=\"dhi-chip\">Konsept<\/span><span class=\"dhi-chip y\">Al\u0131nt\u0131<\/span><\/div>\n        <\/div>\n      <\/div>\n    <\/section>\n\n    <!-- H\u0130ZMETLER -->\n    <div class=\"dhi-head\"><h3>Neler Yap\u0131yoruz?<\/h3><span class=\"dhi-rule\"><\/span><\/div>\n    <section class=\"dhi-rows\">\n\n      <article class=\"dhi-row\">\n        <div class=\"dhi-no\">01<\/div>\n        <div>\n          <h4>\u0130leti\u015fim Stratejisi<\/h4>\n          <p>\u00d6nce ihtiyac\u0131 anl\u0131yor, sonra markan\u0131n ne s\u00f6yleyece\u011fine, kime ve nerede s\u00f6yleyece\u011fine karar veriyoruz.<\/p>\n        <\/div>\n        <ul class=\"dhi-pts\">\n          <li>\u0130htiya\u00e7 ve hedef kitle analizi<\/li>\n          <li>Marka dili ve mesaj yap\u0131s\u0131<\/li>\n          <li>Mecra ve i\u00e7erik \u00f6nceliklerinin belirlenmesi<\/li>\n        <\/ul>\n      <\/article>\n\n      <article class=\"dhi-row\">\n        <div class=\"dhi-no\">02<\/div>\n        <div>\n          <h4>Sosyal Medya \u0130\u00e7erik Planlamas\u0131 ve Y\u00f6netimi<\/h4>\n          <p>D\u00fczenli, planl\u0131 ve birbiriyle konu\u015fan i\u00e7erikler. Her payla\u015f\u0131m, marka hik\u00e2yesinin bir par\u00e7as\u0131.<\/p>\n        <\/div>\n        <ul class=\"dhi-pts\">\n          <li>Ayl\u0131k ve haftal\u0131k i\u00e7erik takvimi<\/li>\n          <li>\u0130\u00e7erik \u00fcretimi ve yay\u0131n y\u00f6netimi<\/li>\n          <li>D\u00fczenli raporlama ve g\u00f6zden ge\u00e7irme<\/li>\n        <\/ul>\n      <\/article>\n\n      <article class=\"dhi-row\">\n        <div class=\"dhi-no\">03<\/div>\n        <div>\n          <h4>Yarat\u0131c\u0131 Kampanya ve Konsept Geli\u015ftirme<\/h4>\n          <p>Ak\u0131lda kalan bir fikir, tek bir g\u00f6nderiden uzun ya\u015far. Fikri kampanyaya, kampanyay\u0131 i\u00e7eri\u011fe d\u00f6n\u00fc\u015ft\u00fcr\u00fcyoruz.<\/p>\n        <\/div>\n        <ul class=\"dhi-pts\">\n          <li>Kampanya fikri ve konsept geli\u015ftirme<\/li>\n          <li>Kampanya i\u00e7eriklerinin \u00fcretimi<\/li>\n          <li>Sonu\u00e7lar\u0131n de\u011ferlendirilmesi<\/li>\n        <\/ul>\n      <\/article>\n\n    <\/section>\n\n    <!-- TAKV\u0130M -->\n    <div class=\"dhi-head\"><h3>Bir \u0130\u00e7erik Haftas\u0131<\/h3><span class=\"dhi-rule\"><\/span><\/div>\n    <section class=\"dhi-cal\">\n      <div class=\"dhi-cal-top\">\n        <p>\u00d6rnek bir hafta: fikir, \u00fcretim, onay ve yay\u0131n ayn\u0131 takvimde. Hi\u00e7bir i\u00e7erik onay\u0131n\u0131z olmadan yay\u0131na \u00e7\u0131kmaz.<\/p>\n        <div class=\"dhi-legend\"><span class=\"dhi-chip\">Strateji<\/span><span class=\"dhi-chip y\">\u00dcretim<\/span><span class=\"dhi-chip\" style=\"background:var(--dh-accent);color:#fff\">Yay\u0131n<\/span><\/div>\n      <\/div>\n      <div class=\"dhi-week\">\n        <div class=\"dhi-day\"><b>Pzt<\/b><span class=\"dhi-chip\">Fikir toplant\u0131s\u0131<\/span><\/div>\n        <div class=\"dhi-day\"><b>Sal<\/b><span class=\"dhi-chip y\">Metin ve g\u00f6rsel<\/span><\/div>\n        <div class=\"dhi-day\"><b>\u00c7ar<\/b><span class=\"dhi-chip y\">Tasar\u0131m<\/span><span class=\"dhi-chip\">Onay<\/span><\/div>\n        <div class=\"dhi-day\"><b>Per<\/b><span class=\"dhi-chip k\">Yay\u0131n<\/span><\/div>\n        <div class=\"dhi-day\"><b>Cum<\/b><span class=\"dhi-chip k\">Yay\u0131n<\/span><span class=\"dhi-chip\">Haftal\u0131k \u00f6zet<\/span><\/div>\n        <div class=\"dhi-day off\"><b>Cmt<\/b><span>Planl\u0131 sessizlik<\/span><\/div>\n        <div class=\"dhi-day off\"><b>Paz<\/b><span>Planl\u0131 sessizlik<\/span><\/div>\n      <\/div>\n    <\/section>\n\n    <!-- \u00c7OK D\u0130LL\u0130 + MODEL -->\n    <div class=\"dhi-head\" id=\"nasil\"><h3>\u00c7ok Dilli, Esnek<\/h3><span class=\"dhi-rule\"><\/span><\/div>\n    <section class=\"dhi-lang\">\n      <div class=\"dhi-box\">\n        <h4>\u00c7ok dilli ileti\u015fim i\u00e7erikleri<\/h4>\n        <p>Ayn\u0131 mesaj\u0131 farkl\u0131 dillerde, markan\u0131n sesinden kopmadan anlat\u0131yoruz. \u00c7eviri de\u011fil, uyarlama.<\/p>\n        <div class=\"dhi-langs\"><span>TR<\/span><span>EN<\/span><span class=\"p\">+<\/span><\/div>\n      <\/div>\n      <div class=\"dhi-model\">\n        <h4>\u00c7al\u0131\u015fma modeli<\/h4>\n        <p>Tek bir kampanya i\u00e7in ya da s\u00fcrekli i\u00e7erik y\u00f6netimi i\u00e7in. Modeli ihtiyac\u0131n\u0131za g\u00f6re kuruyoruz.<\/p>\n        <div class=\"dhi-model-tags\"><span>Proje bazl\u0131<\/span><span>S\u00fcrekli destek<\/span><\/div>\n      <\/div>\n    <\/section>\n\n    <!-- S\u00dcRE\u00c7 -->\n    <div class=\"dhi-head\"><h3>D\u00f6rt Ad\u0131mda<\/h3><span class=\"dhi-rule\"><\/span><\/div>\n    <section class=\"dhi-flow\">\n      <div class=\"dhi-fs\"><b>\u0130htiya\u00e7<\/b><span>Markay\u0131, hedefi ve kitleyi dinliyoruz.<\/span><\/div>\n      <div class=\"dhi-fs\"><b>Strateji<\/b><span>Dili, mesaj\u0131 ve mecralar\u0131 belirliyoruz.<\/span><\/div>\n      <div class=\"dhi-fs\"><b>Fikir<\/b><span>Kampanya ve konsept \u00f6nerilerini sunuyoruz.<\/span><\/div>\n      <div class=\"dhi-fs\"><b>\u0130\u00e7erik<\/b><span>\u00dcretiyor, onay\u0131n\u0131zla yay\u0131na al\u0131yoruz.<\/span><\/div>\n    <\/section>\n\n    <section class=\"dhi-cta\">\n      <h2>Markan\u0131z\u0131n sesini birlikte bulal\u0131m.<\/h2>\n      <p>Anlat\u0131n, birlikte bakal\u0131m. Be\u011feni say\u0131s\u0131ndan \u00f6nce do\u011fru hedef kitleyi d\u00fc\u015f\u00fcn\u00fcyoruz.<\/p>\n      <a class=\"dhi-btn\" href=\"https:\/\/dorahealth.com\/tr\/bize-ulasin\/\">G\u00f6r\u00fc\u015fme planlayal\u0131m<\/a>\n    <\/section>\n\n  <\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marka \u0130leti\u015fimi ve Sosyal Medya Tutarl\u0131 bir dil, tan\u0131nan bir marka. \u0130leti\u015fim stratejisi, i\u00e7erik ve kampanya y\u00f6netimi. Hedef kitleyi tan\u0131yan, her mecrada tutarl\u0131 bir marka diliyle \u00e7al\u0131\u015f\u0131yoruz. G\u00f6r\u00fc\u015fme planlayal\u0131m Nas\u0131l \u00e7al\u0131\u015f\u0131yoruz? KampanyaG\u00f6rsel G\u00f6nderiMetin KonseptAl\u0131nt\u0131 Neler Yap\u0131yoruz? 01 \u0130leti\u015fim Stratejisi \u00d6nce ihtiyac\u0131 anl\u0131yor, sonra markan\u0131n ne s\u00f6yleyece\u011fine, kime ve nerede s\u00f6yleyece\u011fine karar veriyoruz. \u0130htiya\u00e7 ve hedef kitle analizi Marka dili ve &#8230; <\/p>\n<div><a href=\"https:\/\/dorahealth.com\/tr\/marka-iletisim-ve-sosyal-medya\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-4.php","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"class_list":["post-898","page","type-page","status-publish","hentry","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/dorahealth.com\/tr\/wp-json\/wp\/v2\/pages\/898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dorahealth.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dorahealth.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dorahealth.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dorahealth.com\/tr\/wp-json\/wp\/v2\/comments?post=898"}],"version-history":[{"count":7,"href":"https:\/\/dorahealth.com\/tr\/wp-json\/wp\/v2\/pages\/898\/revisions"}],"predecessor-version":[{"id":996,"href":"https:\/\/dorahealth.com\/tr\/wp-json\/wp\/v2\/pages\/898\/revisions\/996"}],"wp:attachment":[{"href":"https:\/\/dorahealth.com\/tr\/wp-json\/wp\/v2\/media?parent=898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}