{"id":889,"date":"2026-11-04T00:34:35","date_gmt":"2026-11-03T21:34:35","guid":{"rendered":"https:\/\/dorahealth.com\/tr\/?page_id=889"},"modified":"2026-11-05T12:45:46","modified_gmt":"2026-11-05T09:45:46","slug":"pazarlama-ve-marka-danismanligi","status":"publish","type":"page","link":"https:\/\/dorahealth.com\/tr\/pazarlama-ve-marka-danismanligi\/","title":{"rendered":"Pazarlama ve Marka Dan\u0131\u015fmanl\u0131\u011f\u0131"},"content":{"rendered":"<div id=\"cs-content\" class=\"cs-content\"><div class=\"x-section e889-e1 mop-0\"><div class=\"x-row x-container max width e889-e2 mop-1 mop-2\"><div class=\"x-row-inner\"><div class=\"x-col e889-e3 mop-3\"><style>\n.dhb{--dh-accent:#36578c;--dh-accent-soft:#e8edf5;--dh-ink:#14181f;--dh-muted:#5b6472;--dh-bg:#faf7f6;--dh-sky:#829dc9;--dh-sky-soft:#d9e3f2;--dh-sky-light:#c5d4ec;font-family:inherit;color:var(--dh-ink);background:var(--dh-bg);padding:64px 20px;box-sizing:border-box;-webkit-text-size-adjust:100%;text-size-adjust:100%;overflow-x:hidden;overflow-x:clip}\n.dhb *{box-sizing:border-box}\n.dhb-inner{max-width:1180px;margin:0 auto}\n\n\/* BUTONLAR *\/\n.dhb-btns{display:flex;gap:12px;flex-wrap:wrap}\n.dhb .dhb-btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;padding:14px 26px;border-radius:999px;font-weight:700;font-size:16px;text-decoration:none;transition:transform .2s;-webkit-tap-highlight-color:transparent}\n.dhb-btn:hover{transform:translateY(-3px) rotate(-1deg)}\n.dhb .dhb-btn-y{background:var(--dh-sky);color:var(--dh-ink) !important}\n.dhb .dhb-btn-o{background:transparent;color:#fff !important;border:2px solid rgba(255,255,255,.6)}\n\n\/* HERO *\/\n.dhb-hero{display:grid;grid-template-columns:1.05fr .95fr;gap:36px;align-items:center;background:var(--dh-accent);color:#fff;border-radius:36px;padding:52px 44px;position:relative;overflow:hidden}\n.dhb-hero::before{content:\"\";position:absolute;right:-90px;top:-90px;width:300px;height:300px;border-radius:50%;background:rgba(255,255,255,.07)}\n.dhb-hero::after{content:\"\";position:absolute;left:-60px;bottom:-110px;width:260px;height:260px;border-radius:50%;background:rgba(130,157,201,.3)}\n.dhb-hero>*{position:relative;z-index:1}\n.dhb-eyebrow{display:inline-block;background:rgba(255,255,255,.14);color:#e1ebfb;font-weight:700;font-size:13px;letter-spacing:.14em;text-transform:uppercase;padding:7px 14px;border-radius:999px;margin-bottom:20px}\n.dhb .dhb-hero h2{font-size:clamp(28px,5vw,56px);line-height:1.1;letter-spacing:-.02em;margin:0 0 18px;color:#fff !important}\n.dhb .dhb-hero h2 em{font-style:italic;color:var(--dh-sky-light)}\n.dhb-lead{max-width:520px;margin:0 0 28px;color:#dbe5f5 !important;font-size:clamp(15px,2vw,18px);line-height:1.6}\n\n\/* KONUMLANDIRMA HAR\u0130TASI *\/\n.dhb-map{position:relative;width:100%;max-width:440px;aspect-ratio:1\/1;margin:0 auto;background:#fff;border-radius:28px;box-shadow:0 22px 44px rgba(10,20,40,.35);overflow:hidden;color:var(--dh-ink)}\n.dhb-map::before{content:\"\";position:absolute;inset:0;background-image:linear-gradient(#e8edf5 2px,transparent 2px),linear-gradient(90deg,#e8edf5 2px,transparent 2px);background-size:25% 25%}\n.dhb-target{position:absolute;right:0;top:0;width:50%;height:50%;background:var(--dh-sky-soft)}\n.dhb-target span{position:absolute;right:12px;top:10px;font-size:10.5px;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:var(--dh-accent)}\n.dhb-cross-x,.dhb-cross-y{position:absolute;background:#c3cbd9}\n.dhb-cross-x{left:0;right:0;top:50%;height:2px}\n.dhb-cross-y{top:0;bottom:0;left:50%;width:2px}\n.dhb-ax-x{position:absolute;left:0;right:0;bottom:18px;text-align:center;font-size:10.5px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:var(--dh-muted)}\n.dhb-ax-y{position:absolute;left:18px;top:0;bottom:0;display:flex;align-items:center;justify-content:center;writing-mode:vertical-rl;transform:rotate(180deg);font-size:10.5px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:var(--dh-muted);white-space:nowrap}\n.dhb-b{position:absolute;border-radius:50%;background:#dfe3ec;display:grid;place-items:center;font-size:11px;font-weight:700;color:var(--dh-muted)}\n.dhb-b.a{width:62px;height:62px;left:58%;top:58%}\n.dhb-b.b{width:54px;height:54px;left:22%;top:26%}\n.dhb-b.c{width:70px;height:70px;left:42%;top:74%}\n.dhb-me{position:absolute;width:82px;height:82px;border-radius:50%;background:linear-gradient(135deg,#b3c6e3,#829dc9);display:grid;place-items:center;font-weight:800;font-size:14px;box-shadow:0 10px 22px rgba(54,87,140,.4);animation:dhbmove 7s cubic-bezier(.6,0,.3,1) infinite}\n.dhb-me::after{content:\"\";position:absolute;inset:0;border-radius:50%;border:3px solid var(--dh-sky);animation:dhbring 1.8s ease-out infinite}\n@keyframes dhbmove{0%,10%{left:10%;top:62%}52%,88%{left:62%;top:10%}100%{left:10%;top:62%}}\n@keyframes dhbring{0%{transform:scale(1);opacity:.8}100%{transform:scale(1.9);opacity:0}}\n\n\/* AKAN \u015eER\u0130T *\/\n.dhb-ticker{margin-top:26px;overflow:hidden;background:var(--dh-sky);border-radius:999px;padding:13px 0}\n.dhb-tk{display:flex;width:max-content;animation:dhbtk 30s linear infinite}\n.dhb-ticker:hover .dhb-tk{animation-play-state:paused}\n.dhb-tk span{display:inline-flex;align-items:center;gap:22px;padding-right:22px;font-weight:800;font-size:15px;letter-spacing:.08em;text-transform:uppercase;color:var(--dh-ink);white-space:nowrap}\n.dhb-tk span::after{content:\"\u2726\";font-size:14px}\n@keyframes dhbtk{to{transform:translateX(-50%)}}\n\n\/* BA\u015eLIK *\/\n.dhb-head{display:flex;align-items:center;gap:16px;margin:64px 0 26px}\n.dhb .dhb-head h3{margin:0;font-size:clamp(18px,2.6vw,28px);letter-spacing:-.01em;color:var(--dh-accent);white-space:nowrap}\n.dhb-head span.dhb-rule{flex:1;border-top:2px dashed var(--dh-accent);opacity:.35}\n\n\/* MARKA YOLCULU\u011eU *\/\n.dhb-steps{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}\n.dhb-st{position:relative;display:flex;flex-direction:column;background:#fff;border-radius:24px;padding:30px 22px 22px;box-shadow:0 10px 26px rgba(20,24,31,.08);overflow:hidden;transition:transform .25s,box-shadow .25s}\n.dhb-st::before{content:\"\";position:absolute;left:0;right:0;top:0;height:8px;background:var(--dh-accent)}\n.dhb-st:nth-child(2)::before{background:#5a7fbd}\n.dhb-st:nth-child(3)::before{background:var(--dh-sky)}\n.dhb-st:nth-child(4)::before{background:var(--dh-ink)}\n.dhb-st:nth-child(odd):hover{transform:translateY(-8px) rotate(-1.2deg)}\n.dhb-st:nth-child(even):hover{transform:translateY(-8px) rotate(1.2deg)}\n.dhb-st:hover{box-shadow:0 18px 36px rgba(20,24,31,.14)}\n.dhb-no{font-size:62px;font-weight:800;line-height:1;letter-spacing:-.04em;color:var(--dh-accent-soft);-webkit-text-stroke:2px var(--dh-accent);margin-bottom:10px;transition:color .25s}\n.dhb-st:hover .dhb-no{color:var(--dh-sky-soft);-webkit-text-stroke-color:var(--dh-sky)}\n.dhb-pill{align-self:flex-start;background:var(--dh-accent-soft);color:var(--dh-accent);font-weight:800;font-size:12px;letter-spacing:.1em;text-transform:uppercase;padding:5px 12px;border-radius:999px;margin-bottom:10px}\n.dhb .dhb-st h4{margin:0 0 8px;font-size:19px;line-height:1.25}\n.dhb-st p{margin:0 0 14px;font-size:14.5px;line-height:1.55;color:var(--dh-muted)}\n.dhb-quip{margin-top:auto;background:var(--dh-sky-soft);border-radius:14px;padding:10px 12px;font-size:13px;line-height:1.4;font-style:italic}\n\n\/* MARKANIZ NEREDE *\/\n.dhb-quiz{position:relative;display:grid;grid-template-columns:1fr 1.1fr;gap:26px;align-items:start;background:#fff;border-radius:32px;padding:30px;box-shadow:0 10px 26px rgba(20,24,31,.08)}\n.dhb-quiz input{position:absolute;opacity:0;pointer-events:none}\n.dhb-opts{display:flex;flex-direction:column;gap:10px}\n.dhb-opts-t{margin:0 0 4px;font-size:15px;color:var(--dh-muted)}\n.dhb-opts label{display:flex;align-items:center;gap:12px;cursor:pointer;background:var(--dh-bg);border:2px solid transparent;border-radius:16px;padding:14px 16px;font-weight:700;font-size:15px;line-height:1.35;transition:transform .2s,background .2s,color .2s;-webkit-tap-highlight-color:transparent}\n.dhb-opts label::before{content:\"\";flex:none;width:18px;height:18px;border-radius:50%;border:2px solid var(--dh-accent);background:#fff;transition:background .2s,border-color .2s}\n.dhb-opts label:hover{transform:translateX(5px)}\n.dhb-out .o{display:none;background:var(--dh-sky-soft);border-radius:24px;padding:24px 24px 22px}\n.dhb-out .o b.t{display:block;font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--dh-accent);margin-bottom:6px}\n.dhb .dhb-out h4{margin:0 0 8px;font-size:22px;line-height:1.25}\n.dhb-out p{margin:0 0 14px;font-size:15px;line-height:1.55;color:var(--dh-muted)}\n.dhb-out .chips{display:flex;gap:8px;flex-wrap:wrap}\n.dhb-out .chips span{background:#fff;border-radius:999px;padding:6px 12px;font-size:13px;font-weight:700;color:var(--dh-accent)}\n#dhbq1:checked ~ .dhb-out .o1,#dhbq2:checked ~ .dhb-out .o2,#dhbq3:checked ~ .dhb-out .o3,#dhbq4:checked ~ .dhb-out .o4{display:block;animation:dhbpop .35s ease}\n@keyframes dhbpop{from{opacity:0;transform:translateY(8px) scale(.98)}to{opacity:1;transform:none}}\n#dhbq1:checked ~ .dhb-opts label[for=dhbq1],#dhbq2:checked ~ .dhb-opts label[for=dhbq2],#dhbq3:checked ~ .dhb-opts label[for=dhbq3],#dhbq4:checked ~ .dhb-opts label[for=dhbq4]{background:var(--dh-accent);color:#fff}\n#dhbq1:checked ~ .dhb-opts label[for=dhbq1]::before,#dhbq2:checked ~ .dhb-opts label[for=dhbq2]::before,#dhbq3:checked ~ .dhb-opts label[for=dhbq3]::before,#dhbq4:checked ~ .dhb-opts label[for=dhbq4]::before{background:var(--dh-sky);border-color:var(--dh-sky)}\n#dhbq1:focus-visible ~ .dhb-opts label[for=dhbq1],#dhbq2:focus-visible ~ .dhb-opts label[for=dhbq2],#dhbq3:focus-visible ~ .dhb-opts label[for=dhbq3],#dhbq4:focus-visible ~ .dhb-opts label[for=dhbq4]{outline:3px solid var(--dh-sky);outline-offset:2px}\n\n\/* LANSMAN RAMPASI *\/\n.dhb-launch{display:grid;grid-template-columns:1.1fr .9fr;gap:26px;align-items:stretch}\n.dhb-lbox{background:#fff;border-radius:32px;padding:32px 30px;box-shadow:0 10px 26px rgba(20,24,31,.08)}\n.dhb .dhb-lbox h4{margin:0 0 8px;font-size:clamp(20px,2.6vw,28px);line-height:1.2}\n.dhb-lbox>p{margin:0 0 18px;font-size:15.5px;line-height:1.6;color:var(--dh-muted)}\n.dhb-chk{list-style:none;margin:0;padding:0}\n.dhb-chk li{display:flex;align-items:center;gap:14px;padding:11px 0;border-bottom:1px dashed #dfe3ec;font-size:15.5px;font-weight:600}\n.dhb-chk li:last-child{border-bottom:0}\n.dhb-chk li::before{content:\"\u2713\";flex:none;width:28px;height:28px;border-radius:9px;border:2px solid var(--dh-accent);background:#fff;color:transparent;display:grid;place-items:center;font-weight:800;font-size:15px;animation:dhbtick 10s infinite}\n.dhb-chk li:nth-child(2)::before{animation-delay:.9s}\n.dhb-chk li:nth-child(3)::before{animation-delay:1.8s}\n.dhb-chk li:nth-child(4)::before{animation-delay:2.7s}\n.dhb-chk li:nth-child(5)::before{animation-delay:3.6s}\n@keyframes dhbtick{0%{background:#fff;color:transparent;border-color:var(--dh-accent)}8%,86%{background:var(--dh-sky);color:var(--dh-ink);border-color:var(--dh-sky)}96%,100%{background:#fff;color:transparent;border-color:var(--dh-accent)}}\n.dhb-sky{position:relative;border-radius:32px;overflow:hidden;min-height:340px;background:linear-gradient(180deg,#2a4570,#14181f)}\n.dhb-sky i{position:absolute;width:5px;height:5px;border-radius:50%;background:#fff;animation:dhbtw 2.4s ease-in-out infinite}\n.dhb-sky i:nth-child(1){left:14%;top:16%}.dhb-sky i:nth-child(2){left:78%;top:12%;animation-delay:.7s}.dhb-sky i:nth-child(3){left:60%;top:38%;animation-delay:1.3s}.dhb-sky i:nth-child(4){left:26%;top:50%;animation-delay:1.9s}.dhb-sky i:nth-child(5){left:88%;top:56%;animation-delay:.3s}\n@keyframes dhbtw{0%,100%{opacity:.2;transform:scale(.6)}50%{opacity:1;transform:scale(1.4)}}\n.dhb-rocket{position:absolute;left:50%;bottom:24px;width:70px;margin-left:-35px;animation:dhbfly 4.2s ease-in infinite}\n.dhb-rocket svg{display:block;width:100%;overflow:visible}\n.dhb-flame{transform-origin:32px 62px;animation:dhbflame .18s ease-in-out infinite alternate}\n@keyframes dhbfly{0%{transform:translateY(0)}18%{transform:translateY(4px)}100%{transform:translateY(-330px)}}\n@keyframes dhbflame{from{transform:scaleY(.8)}to{transform:scaleY(1.25)}}\n.dhb-pad{position:absolute;left:0;right:0;bottom:0;height:22px;background:#0b0f15}\n.dhb-sky-tag{position:absolute;left:18px;top:16px;background:rgba(255,255,255,.14);color:#fff;font-size:11.5px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;padding:6px 12px;border-radius:999px}\n\n\/* RAKAMLAR *\/\n.dhb-stats{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}\n.dhb-stat{background:#fff;border-radius:24px;padding:26px 22px;text-align:center;box-shadow:0 10px 26px rgba(20,24,31,.08);transition:transform .25s}\n.dhb-stat:hover{transform:translateY(-6px) scale(1.03)}\n.dhb-stat b{display:block;font-size:clamp(34px,5vw,54px);line-height:1;font-weight:800;letter-spacing:-.03em;color:var(--dh-accent);margin-bottom:8px}\n.dhb-stat:nth-child(2) b{color:var(--dh-sky)}\n.dhb-stat span{font-size:14.5px;line-height:1.45;color:var(--dh-muted)}\n\n\/* MODEL *\/\n.dhb-model{margin-top:44px;background:var(--dh-accent-soft);border-radius:24px;padding:26px 28px;display:flex;flex-wrap:wrap;gap:12px 28px;align-items:center;justify-content:space-between}\n.dhb-model p{margin:0;font-size:clamp(14px,1.5vw,16px);font-weight:600;line-height:1.5;flex:1 1 420px;max-width:none;text-wrap:balance}\n.dhb-model-tags{display:flex;flex-wrap:wrap;gap:8px}\n.dhb-model-tags span{background:#fff;border-radius:999px;padding:8px 14px;font-size:14px;font-weight:700;color:var(--dh-accent)}\n\n\/* KAPANI\u015e *\/\n.dhb-cta{margin-top:44px;background:var(--dh-ink);color:#fff;border-radius:32px;padding:56px 28px;text-align:center;position:relative;overflow:hidden}\n.dhb-cta::before{content:\"\";position:absolute;left:50%;top:-120px;width:340px;height:340px;margin-left:-170px;border-radius:50%;background:rgba(130,157,201,.22)}\n.dhb-cta>*{position:relative}\n.dhb .dhb-cta h2{font-size:clamp(22px,4.4vw,44px);line-height:1.15;margin:0 0 12px;letter-spacing:-.02em;color:#fff !important}\n.dhb .dhb-cta p{color:#c9d0db !important;margin:0 0 26px;font-size:clamp(14px,1.8vw,17px)}\n\n\/* TABLET *\/\n@media (max-width:1000px){\n  .dhb{padding:48px 18px}\n  .dhb-hero{grid-template-columns:1fr;padding:40px 28px}\n  .dhb-map{max-width:380px}\n  .dhb-steps{grid-template-columns:repeat(2,1fr);gap:16px}\n  .dhb-quiz,.dhb-launch{grid-template-columns:1fr}\n  .dhb-sky{min-height:300px}\n  .dhb-stats{grid-template-columns:repeat(2,1fr);gap:14px}\n}\n\n\/* TELEFON *\/\n@media (max-width:640px){\n  .dhb{padding:24px 14px}\n  .dhb-hero{padding:26px 18px 24px;border-radius:22px;gap:20px}\n  .dhb-hero::before{width:200px;height:200px;right:-70px;top:-70px}\n  .dhb-hero::after{width:170px;height:170px;left:-50px;bottom:-80px}\n  .dhb-eyebrow{font-size:10px;line-height:1.45;letter-spacing:.08em;padding:6px 12px;border-radius:14px;margin-bottom:12px}\n  .dhb .dhb-hero h2{font-size:25px;margin-bottom:10px}\n  .dhb-lead{font-size:14px;line-height:1.55;margin-bottom:18px}\n  .dhb-btns{flex-direction:column;gap:10px}\n  .dhb .dhb-btn{width:100%;min-height:48px;padding:12px 16px;font-size:15px}\n\n  .dhb-map{max-width:300px;border-radius:20px}\n  .dhb-target span{font-size:8.5px;right:8px;top:7px;letter-spacing:.06em}\n  .dhb-ax-x,.dhb-ax-y{font-size:8.5px;letter-spacing:.08em}\n  .dhb-ax-x{bottom:13px}.dhb-ax-y{left:13px}\n  .dhb-me{width:56px;height:56px;font-size:11px}\n  .dhb-me::after{border-width:2px}\n  .dhb-b{font-size:8.5px}\n  .dhb-b.a{width:40px;height:40px}.dhb-b.b{width:36px;height:36px}.dhb-b.c{width:46px;height:46px}\n\n  .dhb-ticker{margin-top:16px;padding:9px 0}\n  .dhb-tk span{font-size:11.5px;gap:14px;padding-right:14px;letter-spacing:.06em}\n  .dhb-tk span::after{font-size:11px}\n\n  .dhb-head{margin:34px 0 14px;gap:12px}\n  .dhb .dhb-head h3{font-size:17px;white-space:normal}\n\n  .dhb-steps{grid-template-columns:1fr;gap:14px}\n  .dhb-st{padding:22px 16px 16px;border-radius:18px}\n  .dhb-st::before{height:6px}\n  .dhb-no{font-size:40px;margin-bottom:6px;-webkit-text-stroke-width:1.5px}\n  .dhb-pill{font-size:11px;padding:4px 10px;margin-bottom:8px}\n  .dhb .dhb-st h4{font-size:16.5px}\n  .dhb-st p{font-size:13.5px;margin-bottom:12px}\n  .dhb-quip{font-size:12.5px;padding:9px 11px}\n\n  .dhb-quiz{padding:16px 14px;border-radius:20px;gap:16px}\n  .dhb-opts{gap:8px}\n  .dhb-opts-t{font-size:14px}\n  .dhb-opts label{padding:12px 13px;font-size:14px;gap:10px;min-height:48px}\n  .dhb-opts label::before{width:16px;height:16px}\n  .dhb-out .o{padding:16px 15px;border-radius:16px}\n  .dhb .dhb-out h4{font-size:17px}\n  .dhb-out p{font-size:13.5px}\n  .dhb-out .chips span{font-size:12px;padding:5px 10px}\n\n  .dhb-launch{gap:16px}\n  .dhb-lbox{padding:20px 16px;border-radius:20px}\n  .dhb .dhb-lbox h4{font-size:18px}\n  .dhb-lbox>p{font-size:13.5px;margin-bottom:12px}\n  .dhb-chk li{font-size:14px;gap:12px;padding:9px 0}\n  .dhb-chk li::before{width:24px;height:24px;border-radius:8px;font-size:13px}\n  .dhb-sky{min-height:230px;border-radius:20px}\n  .dhb-rocket{width:52px;margin-left:-26px;bottom:20px}\n  .dhb-sky-tag{font-size:10px;padding:5px 10px;left:12px;top:12px}\n  .dhb-pad{height:18px}\n\n  .dhb-stats{gap:10px}\n  .dhb-stat{padding:16px 10px;border-radius:16px}\n  .dhb-stat b{font-size:30px;margin-bottom:6px}\n  .dhb-stat span{font-size:12px;line-height:1.4}\n\n  .dhb-model{margin-top:26px;padding:16px;border-radius:16px;gap:12px}\n  .dhb-model p{font-size:13.5px;flex-basis:100%}\n  .dhb-model-tags span{font-size:12px;padding:6px 11px}\n\n  .dhb-cta{margin-top:26px;border-radius:20px;padding:32px 16px}\n  .dhb-cta::before{width:240px;height:240px;margin-left:-120px;top:-100px}\n  .dhb .dhb-cta h2{font-size:20px}\n  .dhb .dhb-cta p{font-size:13.5px;margin-bottom:18px}\n}\n@media (max-width:380px){\n  .dhb{padding:20px 12px}\n  .dhb-hero{padding:22px 14px}\n  .dhb .dhb-hero h2{font-size:22px}\n  .dhb-map{max-width:260px}\n  .dhb-stat b{font-size:26px}\n  .dhb-stat span{font-size:11.5px}\n  .dhb .dhb-cta h2{font-size:19px}\n}\n\n\/* DOKUNMAT\u0130K C\u0130HAZLARDA HOVER EFEKTLER\u0130 KAPALI *\/\n@media (hover:none){\n  .dhb-btn:hover{transform:none}\n  .dhb-st:nth-child(n):hover{transform:none;box-shadow:0 10px 26px rgba(20,24,31,.08)}\n  .dhb-st:hover .dhb-no{color:var(--dh-accent-soft);-webkit-text-stroke-color:var(--dh-accent)}\n  .dhb-opts label:hover{transform:none}\n  .dhb-stat:hover{transform:none}\n  .dhb-ticker:hover .dhb-tk{animation-play-state:running}\n}\n@media (prefers-reduced-motion:reduce){\n  .dhb *,.dhb *::before,.dhb *::after{animation:none !important;transition:none !important}\n  .dhb-me{left:62%;top:10%}\n  .dhb-chk li::before{background:var(--dh-sky);color:var(--dh-ink);border-color:var(--dh-sky)}\n  .dhb-rocket{bottom:120px}\n}\n<\/style>\n\n<div class=\"dhb\">\n  <div class=\"dhb-inner\">\n\n    <!-- HERO -->\n    <section class=\"dhb-hero\">\n      <div>\n        <span class=\"dhb-eyebrow\">2000'den beri \u00b7 Pazarlama ve Marka Dan\u0131\u015fmanl\u0131\u011f\u0131<\/span>\n        <h2>Markan\u0131z do\u011fru yerde, <em>do\u011fru hedef kitlenin zihninde.<\/em><\/h2>\n        <p class=\"dhb-lead\">Konumland\u0131rma, pazarlama ve marka y\u00f6netimi. 25+ y\u0131ll\u0131k deneyimle stratejiyi uygulamaya d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor, t\u00fcm s\u00fcreci tek ekiple y\u00f6netiyoruz.\n<\/p>\n        <div class=\"dhb-btns\">\n          <a class=\"dhb-btn dhb-btn-y\" href=\"https:\/\/dorahealth.com\/tr\/bize-ulasin\/\">G\u00f6r\u00fc\u015fme planlayal\u0131m<\/a>\n          <a class=\"dhb-btn dhb-btn-o\" href=\"#yolculuk\">Marka yolculu\u011funu g\u00f6r<\/a>\n        <\/div>\n      <\/div>\n\n      <div class=\"dhb-map\" aria-hidden=\"true\">\n        <div class=\"dhb-target\"><span>Hedef konum<\/span><\/div>\n        <div class=\"dhb-cross-x\"><\/div><div class=\"dhb-cross-y\"><\/div>\n        <div class=\"dhb-b a\">A<\/div>\n        <div class=\"dhb-b b\">B<\/div>\n        <div class=\"dhb-b c\">C<\/div>\n        <div class=\"dhb-me\">Siz<\/div>\n        <div class=\"dhb-ax-x\">Bilinirlik \u2192<\/div>\n        <div class=\"dhb-ax-y\">Tercih edilme \u2192<\/div>\n      <\/div>\n    <\/section>\n\n    <!-- AKAN \u015eER\u0130T -->\n    <div class=\"dhb-ticker\" aria-hidden=\"true\">\n      <div class=\"dhb-tk\">\n        <span>Analiz<\/span><span>Strateji<\/span><span>Uygulama<\/span><span>Y\u00f6netim<\/span><span>Konumland\u0131rma<\/span><span>Pazara sunum<\/span><span>Marka<\/span><span>2000'den beri<\/span>\n        <span>Analiz<\/span><span>Strateji<\/span><span>Uygulama<\/span><span>Y\u00f6netim<\/span><span>Konumland\u0131rma<\/span><span>Pazara sunum<\/span><span>Marka<\/span><span>2000'den beri<\/span>\n      <\/div>\n    <\/div>\n\n    <!-- MARKA YOLCULU\u011eU -->\n    <div class=\"dhb-head\" id=\"yolculuk\"><h3>Marka Yolculu\u011fu<\/h3><span class=\"dhb-rule\"><\/span><\/div>\n    <section class=\"dhb-steps\">\n\n      <article class=\"dhb-st\">\n        <div class=\"dhb-no\">01<\/div>\n        <span class=\"dhb-pill\">Analiz<\/span>\n        <h4>Marka analizi ve konumland\u0131rma<\/h4>\n        <p>Markan\u0131n bug\u00fcn nerede durdu\u011funa, rakiplerin nerede oldu\u011funa ve nerede durmas\u0131 gerekti\u011fine bak\u0131yoruz.<\/p>\n        <div class=\"dhb-quip\">\u00d6nce aynaya bak\u0131yoruz. D\u00fcr\u00fcst bir ayna.<\/div>\n      <\/article>\n\n      <article class=\"dhb-st\">\n        <div class=\"dhb-no\">02<\/div>\n        <span class=\"dhb-pill\">Strateji<\/span>\n        <h4>Pazarlama stratejisi geli\u015ftirme<\/h4>\n        <p>Hedef kitleyi, mesaj\u0131 ve \u00f6ncelikleri netle\u015ftirip yol haritas\u0131n\u0131 birlikte \u00e7\u0131kar\u0131yoruz.<\/p>\n        <div class=\"dhb-quip\">Herkese hitap eden marka, kimseyle konu\u015fmuyor demektir.<\/div>\n      <\/article>\n\n      <article class=\"dhb-st\">\n        <div class=\"dhb-no\">03<\/div>\n        <span class=\"dhb-pill\">Uygulama<\/span>\n        <h4>Yeni \u00fcr\u00fcn ve hizmetlerin pazara sunumu<\/h4>\n        <p>Stratejiyi lansmana, kampanyaya ve sahadaki uygulamaya \u00e7eviriyoruz.<\/p>\n        <div class=\"dhb-quip\">Plan g\u00fczel. Uygulanm\u0131\u015f plan daha g\u00fczel.<\/div>\n      <\/article>\n\n      <article class=\"dhb-st\">\n        <div class=\"dhb-no\">04<\/div>\n        <span class=\"dhb-pill\">Y\u00f6netim<\/span>\n        <h4>B\u00fct\u00fcnle\u015fik s\u00fcre\u00e7 y\u00f6netimi<\/h4>\n        <p>S\u00fcreci tek ekiple y\u00f6netiyor, her ad\u0131m\u0131 bir \u00f6ncekine ve bir sonrakine ba\u011fl\u0131 tutuyoruz.<\/p>\n        <div class=\"dhb-quip\">Tek ekip, tek muhatap, tek y\u00f6n.<\/div>\n      <\/article>\n\n    <\/section>\n\n    <!-- MARKANIZ NEREDE -->\n    <div class=\"dhb-head\"><h3>Markan\u0131z \u015eu An Nerede?<\/h3><span class=\"dhb-rule\"><\/span><\/div>\n    <section class=\"dhb-quiz\">\n      <input type=\"radio\" name=\"dhbq\" id=\"dhbq1\" checked>\n      <input type=\"radio\" name=\"dhbq\" id=\"dhbq2\">\n      <input type=\"radio\" name=\"dhbq\" id=\"dhbq3\">\n      <input type=\"radio\" name=\"dhbq\" id=\"dhbq4\">\n\n      <div class=\"dhb-opts\">\n        <p class=\"dhb-opts-t\">Size en yak\u0131n c\u00fcmleyi se\u00e7in:<\/p>\n        <label for=\"dhbq1\">Yeni bir \u00fcr\u00fcn ya da hizmetimiz var<\/label>\n        <label for=\"dhbq2\">Markam\u0131z\u0131 yeterince tan\u0131yan yok<\/label>\n        <label for=\"dhbq3\">Pazarlama planlar\u0131m\u0131z da\u011f\u0131n\u0131k<\/label>\n        <label for=\"dhbq4\">Her \u015fey var ama y\u00f6netmesi yorucu<\/label>\n      <\/div>\n\n      <div class=\"dhb-out\">\n        <div class=\"o o1\">\n          <b class=\"t\">\u00d6nerimiz<\/b>\n          <h4>Pazara sunumla ba\u015flayal\u0131m<\/h4>\n          <p>Konumland\u0131rmay\u0131 ve temel mesajlar\u0131 lansmandan \u00f6nce netle\u015ftiriyor, ard\u0131ndan pazara sunum plan\u0131n\u0131 birlikte olu\u015fturuyoruz.<\/p>\n          <div class=\"chips\"><span>Analiz<\/span><span>Konumland\u0131rma<\/span><span>Pazara sunum<\/span><\/div>\n        <\/div>\n        <div class=\"o o2\">\n          <b class=\"t\">\u00d6nerimiz<\/b>\n          <h4>Marka analizi ve konumland\u0131rma<\/h4>\n          <p>Markan\u0131n fark\u0131n\u0131 ve hedef kitlede nas\u0131l g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc ortaya koyuyor, bilinirli\u011fini art\u0131racak stratejiyi belirliyoruz.\n<\/p>\n          <div class=\"chips\"><span>Marka analizi<\/span><span>Konumland\u0131rma<\/span><span>Strateji<\/span><\/div>\n        <\/div>\n        <div class=\"o o3\">\n          <b class=\"t\">\u00d6nerimiz<\/b>\n          <h4>Pazarlama stratejisi geli\u015ftirme<\/h4>\n          <p>Da\u011f\u0131n\u0131k par\u00e7alar\u0131 tek bir yol haritas\u0131nda topluyor, \u00f6nceliklerin s\u0131ras\u0131n\u0131 birlikte belirliyoruz.<\/p>\n          <div class=\"chips\"><span>Strateji<\/span><span>Yol haritas\u0131<\/span><span>Uygulama<\/span><\/div>\n        <\/div>\n        <div class=\"o o4\">\n          <b class=\"t\">\u00d6nerimiz<\/b>\n          <h4>B\u00fct\u00fcnle\u015fik s\u00fcre\u00e7 y\u00f6netimi<\/h4>\n          <p>S\u00fcreci tek ekiple y\u00f6netiyoruz, kararlar\u0131 siz veriyorsunuz. Koordinasyon y\u00fck\u00fcn\u00fc biz \u00fcstleniyoruz.<\/p>\n          <div class=\"chips\"><span>Uygulama<\/span><span>Y\u00f6netim<\/span><span>Tek ekip<\/span><\/div>\n        <\/div>\n      <\/div>\n    <\/section>\n\n    <!-- LANSMAN RAMPASI -->\n    <div class=\"dhb-head\"><h3>Lansman Rampas\u0131<\/h3><span class=\"dhb-rule\"><\/span><\/div>\n    <section class=\"dhb-launch\">\n      <div class=\"dhb-lbox\">\n        <h4>Geri say\u0131m ba\u015flamadan haz\u0131r olmas\u0131 gerekenler<\/h4>\n        <p>Yeni bir \u00fcr\u00fcn ya da hizmetin pazara \u00e7\u0131k\u0131\u015f\u0131, birbirini tamamlayan k\u00fc\u00e7\u00fck ad\u0131mlardan olu\u015fur. Hepsi i\u015faretlenmeden rampaya \u00e7\u0131km\u0131yoruz.<\/p>\n        <ul class=\"dhb-chk\">\n          <li>Konumland\u0131rma net<\/li>\n          <li>Mesajlar haz\u0131r<\/li>\n          <li>Kanal ve i\u00e7erik plan\u0131 onayl\u0131<\/li>\n          <li>Ekipler bilgilendirilmi\u015f<\/li>\n          <li>Lansman tarihi takvimde<\/li>\n        <\/ul>\n      <\/div>\n      <div class=\"dhb-sky\" aria-hidden=\"true\">\n        <span class=\"dhb-sky-tag\">Lansman<\/span>\n        <i><\/i><i><\/i><i><\/i><i><\/i><i><\/i>\n        <div class=\"dhb-rocket\">\n          <svg viewBox=\"0 0 64 96\"><defs><linearGradient id=\"dbf1\" x1=\"0\" y1=\"0\" x2=\"0\" y2=\"1\"><stop offset=\"0\" stop-color=\"#dce6f5\"\/><stop offset=\"1\" stop-color=\"#829dc9\"\/><\/linearGradient><\/defs>\n            <path class=\"dhb-flame\" d=\"M24 62h16l-8 30z\" fill=\"url(#dbf1)\"\/>\n            <path d=\"M18 48l-12 20 12-4zM46 48l12 20-12-4z\" fill=\"#829dc9\"\/>\n            <path d=\"M32 4c10 10 14 26 14 44v14H18V48C18 30 22 14 32 4z\" fill=\"#fff\"\/>\n            <path d=\"M32 4c4 4 7 9 9 15H23c2-6 5-11 9-15z\" fill=\"url(#dbf1)\"\/>\n            <circle cx=\"32\" cy=\"38\" r=\"7.5\" fill=\"#5a7fbd\" stroke=\"#2a4570\" stroke-width=\"3\"\/>\n          <\/svg>\n        <\/div>\n        <div class=\"dhb-pad\"><\/div>\n      <\/div>\n    <\/section>\n\n    <!-- RAKAMLAR -->\n    <div class=\"dhb-head\"><h3>K\u0131saca Biz<\/h3><span class=\"dhb-rule\"><\/span><\/div>\n    <section class=\"dhb-stats\">\n      <div class=\"dhb-stat\"><b>2000<\/b><span>y\u0131l\u0131ndan beri sahaday\u0131z<\/span><\/div>\n      <div class=\"dhb-stat\"><b>25+<\/b><span>y\u0131ll\u0131k deneyim<\/span><\/div>\n      <div class=\"dhb-stat\"><b>4<\/b><span>ad\u0131m: analiz, strateji, uygulama, y\u00f6netim<\/span><\/div>\n      <div class=\"dhb-stat\"><b>1<\/b><span>ekip, ba\u015ftan sona<\/span><\/div>\n    <\/section>\n\n    <section class=\"dhb-model\">\n      <p>Tek bir proje ya da s\u00fcrekli dan\u0131\u015fmanl\u0131k: \u00e7al\u0131\u015fma modelini ihtiyac\u0131n\u0131za g\u00f6re kuruyoruz.<\/p>\n      <div class=\"dhb-model-tags\"><span>Proje bazl\u0131<\/span><span>S\u00fcrekli destek<\/span><\/div>\n    <\/section>\n\n    <section class=\"dhb-cta\">\n      <h2>Markan\u0131z\u0131 birlikte konumland\u0131ral\u0131m.<\/h2>\n      <p>Anlat\u0131n, birlikte bakal\u0131m. Onay\u0131n\u0131z olmadan ilerlemiyoruz.<\/p>\n      <a class=\"dhb-btn dhb-btn-y\" href=\"https:\/\/dorahealth.com\/tr\/bize-ulasin\/\">G\u00f6r\u00fc\u015fme planlayal\u0131m<\/a>\n    <\/section>\n\n  <\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>2000&#8217;den beri \u00b7 Pazarlama ve Marka Dan\u0131\u015fmanl\u0131\u011f\u0131 Markan\u0131z do\u011fru yerde, do\u011fru hedef kitlenin zihninde. Konumland\u0131rma, pazarlama ve marka y\u00f6netimi. 25+ y\u0131ll\u0131k deneyimle stratejiyi uygulamaya d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor, t\u00fcm s\u00fcreci tek ekiple y\u00f6netiyoruz. G\u00f6r\u00fc\u015fme planlayal\u0131m Marka yolculu\u011funu g\u00f6r Hedef konum A B C Siz Bilinirlik \u2192 Tercih edilme \u2192 AnalizStratejiUygulamaY\u00f6netimKonumland\u0131rmaPazara sunumMarka2000&#8217;den beri AnalizStratejiUygulamaY\u00f6netimKonumland\u0131rmaPazara sunumMarka2000&#8217;den beri Marka Yolculu\u011fu 01 Analiz Marka analizi ve konumland\u0131rma &#8230; <\/p>\n<div><a href=\"https:\/\/dorahealth.com\/tr\/pazarlama-ve-marka-danismanligi\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-4.php","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"class_list":["post-889","page","type-page","status-publish","hentry","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/dorahealth.com\/tr\/wp-json\/wp\/v2\/pages\/889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dorahealth.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dorahealth.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dorahealth.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dorahealth.com\/tr\/wp-json\/wp\/v2\/comments?post=889"}],"version-history":[{"count":16,"href":"https:\/\/dorahealth.com\/tr\/wp-json\/wp\/v2\/pages\/889\/revisions"}],"predecessor-version":[{"id":1011,"href":"https:\/\/dorahealth.com\/tr\/wp-json\/wp\/v2\/pages\/889\/revisions\/1011"}],"wp:attachment":[{"href":"https:\/\/dorahealth.com\/tr\/wp-json\/wp\/v2\/media?parent=889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}